The Art Of Singing Your Own Praises

Posted by Robin Hensley

There is a fine line between establishing competence and being a braggart. Finding the exact right balance can be tricky. Too much “Me” can turn your client prospects off while not enough may not capture their attention and demonstrate your value.

I often recommend that coaching clients use an accolades sheet as part of their firm’s business development tool kit. In creating the document, I advise them to do what I do–keep it a simple one pager that sticks with the facts and avoids over-embellishments. To make it stand out, I suggest that it be turned into a visually pleasing piece executed by a competent graphic designer. It’s tempting to want to do it yourself (or not), but everything in your new business kit must stand for the same level of excellence that your practice of law stands for.

Essential elements of a good accolades sheet

Your accolades sheet should include the following:

  • Brief description of your services
  • One- or two-sentence bio
  • Bulleted list of key accomplishments or qualifiers
  • Your photo, group shot and/or individual photos depending on how the sheet will be used
  • Important designations like your Martindale-Hubbell peer review rating, current Super Lawyer status and other recognitions
  • Bar association memberships
  • Industry affiliations
  • Books and publications that you have authored or where you are featured
  • Contact information

Need ideas? Email me with “Accolades Sheet” in the subject line and I’ll send you a pdf version of what I use.

Until next time,